THE process

Gathering information

(Initial questionnaire)

We will start gathering information about your requirements, goals and details for the task by filling up my short project questionnaire, this will serve for understanding the basics of your project

Project proposal

I’ll send you a proposal that includes a summary of the project. Deliverables, time schedule, pricing and objectives


Upon adjustments needed and your approval, I will send you a brief questionnaire, this will be the guiding information I’ll be using for your project so answer it carefully

This term refers to a short description of your objectives, it must include all the necessary information to conceive and properly design your project

First payment

( 60% )

As the first payment is made, it’s official, your project has just started

creative research & inspiration

Everything starts with an idea, so we’ll submerge on conceptual research, gathering the style, look & fell and highlights selected for your mood-board

project moodboard

All the hand-picked inspiration, reference images and thoughts will be presented to you on a PDF for us to watch together and discuss our conclusions

sketching process

Here’s where we’ll traduce the concept and strategy into physical sketches. A handcraft approach. We believe that nothing compares to the flood of ideas that are drove by the freedom of sketching on paper, letting the hand go and determining the revised concept and selected design

logotype overview

We present the first proposal, a top of the line sketch, along with lock-ups, explorations of color palettes and typographic choices. All in a clearly stated PDF

second payment


As we present to you the final design of your logo, the second payment will be required

Refinement & branding follow-up

If any refinement or changes are needed they’re done to get it perfect, moving forward to the next phase of the project, such as stationery and any brand deliverable that was included in your project

final overview

After the final touch-ups of your project are made and your branding is completed, the project will overviewed to double check everything is ok to be wrapped-up

Final payment and files preparation

This will be the final payment needed for me to send you your files via email ready for you to use

Enjoy your project

And don’t forget to say hello every once in a while, remember our doors are open in case you need further work, you have any doubts or just want to have a cup of coffee